• special report

    The Public's Perceptions on Podcasts

    Podcasting is having a moment. Listeners are expected to top 100 million by the end of this year, with ad spending projected to reach $1 billion in 2021. But relatively little is known about regular podcast listeners.

    Morning Consult interviewed 4,400 U.S. adults, including 1,287 who listen to podcasts at least a few times every week, to gauge their attitudes on everything from the impact of host-read ads to their favorite podcast genres. We even asked the next generation of listeners, Generation Z, what they want to listen to.?

     

    SUBSCRIBE

    Our Best Intel

    A Daily Roundup of Morning Consult's Latest Data, Charts & Insights

    All fields are required
    Do NOT follow this link or you will be banned from the site! 香港王中王宝典资料 小说